How to write SEO texts? | SEO Tips 2020
Fierce competition and new customer acquisition strategies mean that web content is a requirement for companies with websites. How to write SEO texts so that they are correct in terms of language and technology, attract users to the website, and take their dream position in the TOP 10?
Table of Contents
- SEO text components
- SEO copywriting
- Recipe for SEO texts – 5 steps for creating content per page
- Good research is the key
- SEO text outline
- SEO content
- Formatting and optimization of SEO content
- Editing + proofreading of SEO texts
SEO text components
Text for a website can be like a cake – it’s the right mix of words, prepared with the help of some recipe, with the addition of your creativity and good ingredients. Let’s say it’s a cream-sponge cake – it can be really tasty, stimulate taste buds, and also make a lot of fun. However, without the right “binding”, it will be just a standard dough that is quickly forgotten.
SEO text is the same cake. However, postponed not just cream, but still fruit. With a characteristic cherry and cupcakes. Lots of sprinkles! If it contains too many artificial colors and mismatched decorations, for example in the form of unnaturally stuffed keywords or unchanged phrases with localities (Poznan cakes, care!), It may simply be impossible to swallow. Payday Loans Beaumont TX is helping in many ways. However, if it is created according to a proven recipe, it is a tasty treat for both users and algorithms. What’s more, people who try this cake will want to share it with others.
The basic mistake of people outside of the Internet marketing industry (and some of the industry) is thinking that anyone can become an SEO Copywriter. Not only is this opinion harmful to true SEO warriors of copywriting, but it can also cause a lot of clutter on websites and unfortunately spoil the market. To this day, you can find sites with texts similar in quality to back-up content from several years ago.
If you want to write SEO texts, you must have a sense of natural introduction of the phrase to the text, use vocabulary properly, and be able to convey substantive knowledge or describe a given service or product in such a way that the text is understandable for the target group and at the same time supports the process of website positioning.
The main goal of SEO is to get the highest position in organic results on Google. It is commonly said that text should be properly optimized for SEO, but content optimization is only part of the process of creating such text. In the process of creating content for SEO, therefore, you need to combine the content using appropriate vocabulary and stylistic measures, proper text formatting, and the above-mentioned optimization for key phrases.
Recipe for SEO texts – 5 steps for creating content per page
Good research is the key
The first step to write any text is to develop a strategy and search for information needed to create substantive content – regardless of whether it is a product description or an expert blog article. The more knowledge accumulates on a given topic, the greater the chance for a substantive text that will answer the user’s question or, let’s not be afraid of this statement, encourage him to buy products or use the services offered by the given company. You can search for important information online and offline: on websites, in books and magazines, online forums, in social media, in expert articles, or on competition websites.
The subject of the article or SEO text
According to the profile of the business, the assumed marketing strategy, and the needs of the target group, you should come up with the subject of a given SEO text. When describing products, services, categories, or sub-categories, the matter is easy – a text is created about a specific object or service being performed. From the beginning, you can assume what character the text will have – whether it will be purely informative or technical description, or using persuasion. Articles on a company blog belong to a different genre – they are texts that can also sell, but at the same time transfer knowledge and available solutions, present certain ideas, educate or build the image of the company.
Topics for category descriptions or blog articles can be found with the help of specialized tools or in the search engine itself. Typing the phrase into Google causes the window to show hints that give ideas on the subject of SEO texts.
Typing in the search engine the phrase “what dress for …” and suggesting hints gives you 10 ideas for separate or collective blog articles, ideal for women’s fashion websites. This long-tail phrase can also be used in category descriptions and even in product texts:
“If you’re wondering what wedding dress to choose – this model will appeal to you.”
“It’s a hint what dress for New Year’s Eve to buy to delight all guests!”
Enterprises or professionals involved in the production of custom-made furniture can also describe ideas for building various sanitary facilities on a company blog.
- Bathtub construction step by step
- How much does the bathtub cost?
- What is the best bathtub design?
These are just some ideas on an expert article topic. The average number of monthly searches for “bathtub construction” is 3500 times. There is potential, right?
And as for the hints about writing texts … While after this article you will know how to write SEO texts, you can also learn how to rap effectively! The topic itself will be good for an article for companies in the music industry and services on similar topics.
Often, topics for articles are invented based on already known key phrases – more information on this below. Click Here
Selection of key phrases for SEO texts
Key phrases are one of the most important factors in SEO – the goal of the website is to achieve the highest possible position in the search engine for a specific keyword entered by users. Therefore, every phrase should contain such phrases. Keywords can be divided into expressions:
- Branded – same brand name or words with the brand, the “+ name pies shop”;
- General – concerning broad terms, categories of products or services, e.g. “cakes”;
- Detailed – specifying the issue, e.g. “birthday cakes”;
- Long-tail – similar to detailed, but even more accurately describing the search term, e.g. “birthday cakes for a girl”;
- Local – with the name of the town where the services or products sold are provided, i.e. the “Poznan cakes” mentioned earlier.
There is no perfect recipe for thickening text with phrases, so while researching for SEO texts it is also worth looking for semantic phrases (Latent Semantic Indexing – LSI). These are various synonyms, synonyms, idioms, collocations, and the like.
An example of semantic phrases for “birthday cakes”:
Drip cake for birthday
Pavlova for birthday
Sachet torte for birthday
At the research stage, you can also perform a competition analysis to compare the phrases on which your competitor ranks, traffic, and campaigns. The purpose of such analysis is to learn about the strengths and weaknesses of a competitor’s website and to use the collected data to create your strategy or methods of operation.
2. Outline of SEO text
We already have a topic, key phrases, and source texts – how do you get it? You can create an outline that puts the order in order and gives a specific direction to the text. Maybe with a content of 1000 characters with spaces, an outline will not be needed, but when describing a category for 5000 characters, or an expert article for 10,000 characters, such a division will certainly facilitate the work. This will also improve later text formatting.
3. SEO content
Proper preparation will help in writing SEO text. We have everything we need to create good content: ingredients, recipes, tools, accessories, and skills.
The specifics of the internet genre are constantly evolving, but based on millions of websites, some language hints are visible. One example is the widespread use of the imperative mode on websites in Polish: “register, buy now, add to cart, call, write a message”, i.e. popular CTA (call to action phrases). Another is the so-called language hybridity , i.e. combining written and spoken language.
Some phrases entered into the search engine have a spoken language structure:
- How to make lasagna – correct how to make lasagna,
- Tongue spots – correct: spots on the tongue,
- (…) in the body – correct: (…) in the body,
- Semolina cake – correct: semolina cake,
- Pouf green – correctly: poof green,
- Vanilla sugar – (in the context of another product) correctly: vanilla sugar.
Sometimes such phrases are placed in SEO texts because it is in this form that they are searched by users (the phrase “pouf” is searched on average 13,000 times per month).
Common patterns have also been found in netiquette, which is a set of rules regarding the language culture on the Internet. When creating SEO text, it is worth looking at the matter a bit broader – the web is a source of information on any topic, but you must remember to present real content on your website. Several universal rules will tell you how to write SEO texts, regardless of the subject.
Do not duplicate
Copying or rewriting content from a website is not a good idea. Google robots appreciate the original content, and duplication can block. Duplicate content can be divided into content copied within one website (internal duplicate) or multiple domains (external duplicate).
It is not worth doing this for a minimum of three reasons:
- The risk of Google being banned
- Loss of credibility in the eyes of users (readers can easily sense fraud)
- If you copy content that someone else has rights to, it is simply illegal to do so.
Write for people
The Google Panda algorithm, though not officially updated for several years, guards the quality of the search results. The chance to be higher in the search results for a given phrase is greater if the website has varied and unique content. Therefore, when creating SEO texts, a compromise needs to be found between writing for users and robots. The official Google website reads that the Mountain View giant wants to provide the most accurate and reliable information. The company’s mission is to organize the world’s information resources – in such a way that they are accessible and useful. It also provides webmaster tools that can help increase the visibility of your site in Google search.
Use replacement words
The SEO texts should contain keywords, but in such a way that they do not overwhelm the reader and can blend in with the content naturally. A helpful process is, therefore, keyword diversification, i.e. using the previously mentioned semantic phrases.
When writing an article about wedding cakes, you can use spare words such as “cake”, “pastries”, but also “wedding cake” and words from the thematic group: mass, sponge cake, confectionery, confectionery, confectionery decorations, confectionery decorations. The more key phrases of this type, the better the crawlers will know the context of the content and be able to more accurately determine the subject of the website. Payday loans Ohio have a good word selection with professional services.
The diversification of keywords and the expansion of phrases is particularly important for words with the same wording and notation, but a different meaning (homographs/homograms). An ideal example is the word “castle”, which can mean:
- Door lock,
- Royal Castle,
- Inflatable castle,
Keep content and quality
Just like baking a cake, it is worth focusing on a specific task and performing it as best as you can, so when writing SEO text, stick to the topic and try to exhaust it as much as possible.
It is important that the text was also qualitative – any kind of “pouring water” or universal phrases that could suit any topic, unfortunately, is no longer accepted. The previously mentioned truth writing is also important. Ultimately, the text should be unique and valuable to the user.
4. Formatting and optimization of SEO content
Time to refine the details, i.e. optimize the content for SEO. In this step, the final structure and content of SEO texts are taken care of, i.e. they are saturated with keywords, headers and bullet points are added, important phrases are bolded and anchors are inserted.
Formatting and optimization of SEO texts aim to create such a text that will be more pleasant to receive – both in terms of aesthetics and content – for both users and Google robots.
How to make the text properly formatted?
- Split the description or article into paragraphs
- Use bullets
- Bold important words or phrases
- Use linking
- Ensure the correct hierarchy of headers (h1-h6)
- Extend content with other elements of content marketing: video, graphics, infographics, and photos.
5. Editing + proofreading of SEO texts
Unfortunately, not everyone remembers the last step, i.e. the final editing and correction of the content. SEO text should convince algorithms that it is more valuable than others – if it succeeds, there is a good chance of achieving the intended goal in the form of increasingly higher positions in Google. Unfortunately, text with typos or language errors can hurt – the user will eventually turn off the page or article containing the errors and increase the bounce rate. So first you need to convince yourself and give away a fully refined text that will bring positive value to your network resources.
SEO copywriting can help increase your position in Google search results for specific keywords. It is a force in which great potential lies. You can and even have to use it. It’s like a cake recipe, passing from generation to generation, refined and adapted to current times and possibilities. Using the above tips, the right ingredients and tools, and your creativity, you can create a work that will bring a lot of benefits. Warning! The appetite grows as you eat – if you see the potential of SEO texts once, you’ll never give them up again. 🙂